Our Goal

Is to achieve these 3 things.

1. Describe people who are going to buy
2. Describe people who are not going to buy
3. Describe people who don't want to buy.

Here's how we're going to do that...

One of the best ways to sell to someone is to put yourself in their shoes.

• Sounds easier said than done, I know but worry not
• Because In this guide I've prepared some simple exercises
• To help do nothing but that, which is getting in the mind of your customer.

Vault

• Desire Exercise
• Polarization Exercise
• Dream Customer Exercise

But first, let's talk about this...

• Desire
• Polarization
• Empathy