📊 Strategic Market Research — Respiratory & Immunology


🎯Mission: Identify unmet needs and deliver actionable insights to guide the marketing strategy of a respiratory drug portfolio.

Context


Working within the Respiratory & Immunology Business Unit at AstraZeneca, the goal was to support strategic brand planning through robust market understanding — from patients to prescribers.

My Role


Research Strategy · Project Management · Insight Analysis · Stakeholder Communication

Scope & Methods


Untitled

Impact