Mission: Define and execute strategic and operational marketing plans to successfully launch treatments in the Respiratory & Immunology Business Unit.

Context

Launching a treatment in pharma is never just about promotion — it's about alignment. At AstraZeneca, I worked at the intersection of strategy, cross-functional collaboration, and execution, to prepare product launches in line with both global and local market dynamics.

🛠️ My Role

Brand Manager · Strategic Planner · Cross-Team Facilitator

📋 Scope of Work

• Developed strategic marketing plans based on market insights and business opportunities
• Translated strategy into operational campaigns, including messaging, touchpoints, and sales materials
• Led launch readiness meetings with cross-functional teams (medical, sales, regulatory, production, finance)
• Presented brand plans and promotional campaigns to national sales reps and ensured buy-in
• Worked closely with sales teams to tailor campaigns to field realities
• Organized national sales seminars and supported key congresses and medical events
• Managed budget planning and monitored spending for launch-related initiatives
• Mentored and trained interns, fostering skill development and ownership

🧠 My Process