Categories (basic):

Categories (advanced):

What is a Category?

Categories are useful when you have a single concept that's broken down into different categories (hence the name!). Examples:

The bold items above are categories. Within a category, there will be multiple items:


Product Type

Marketing Channel

Creating a Category

Via the Spreadsheet

Hover over a variable and click on the Categories button to create a category.

Via the Data Tables

You can also create a category via the Data Tables section at the bottom of the screen. Click on the Categories dropdown, then the + New Category button. You can rename a category by double-clicking on its name in the data table view.

Applying a Category to a Variable