What’s Wysker?

Wysker is a social shopping app. It features products from thousands of brands. An app to discover and buy tapping thought a curated selection of products in Fashion, Lifestyle, Pop, Streetstyle.

Wysker is the first ICO in Germany.

<aside> ☝ Problem Statement:

The Internet let you Buy, but don’t let you Shop.

</aside>

<aside> 📍 Value Proposition: Shop & discover products with your friends, tap through shoppable stories from thousands of brands.

</aside>

<aside> 📍 Target audience: From 14 to 35

</aside>

My Role

As UX Consultant for Wysker I continually evaluated the app to optimize usability, and gave creative support the UX team developing new product features.

The Challenge

As Art Director for Wysker my daily task include designs of covers for in-app Wysker Stories for thousands of brands and together with the creative team, we facilitated the product team with guidelines and templates to scale the quality of deliverables and marketing campaigns.

How to create more engagement?

Together with the creative and content team, we developed a strategy to engage the most unique players in the game, transforming their style into shoppable Wysker Stories.

My team proposed and created Wysker Scouting, a campaign to attract nano and micro-influencers into the Wysker platform.

As Instagram Face Filters were trending as a marketing tool, I advised and consulted the C-level and UX team on implementing Face Filters as products within the app.