Goal → Hypothesis → Experiment

Growth doesn’t happen by accident — it’s engineered.

I help businesses design data-driven growth strategies, validate ideas through structured experiments, and scale what works.

From acquisition to retention, I use proven frameworks like AARRR, North Star Metrics, and iterative testing loops to turn insight into action.

My Approach

Growth is not a guessing game. I work with a simple yet powerful cycle:

1. Goal → Define a clear, measurable outcome.

2. Hypothesis → Create a testable assumption.

3. Experiment → Design a fast, data-driven test.

Each loop is documented, tracked, and iterated until it delivers predictable results. No fluff just focused growth.

Frameworks I Use

• AARRR Funnel (Acquisition → Activation → Retention → Referral → Revenue)
• North Star Metrics
• OKR (Objectives & Key Results)
• ICE & PIE Prioritization Models
• Growth Loops & Weekly Experimentation Sprints