Track → Optimize → Convert

Funnels don’t need more traffic they need fewer leaks.

I help brands turn more visitors into customers by identifying friction points, testing conversion hypotheses, and improving each step of the user journey.

Whether it’s a landing page, a form, or a multi-step checkout — I use data to design smoother, faster, and higher-converting funnels.

My Approach

Conversion doesn’t happen by chance — it’s designed.

I follow a 3-step CRO loop:

1. Track → Capture behavioral data through heatmaps, session recordings, and funnel analytics.

2. Optimize → Identify friction points and develop testable hypotheses.

3. Convert → Run A/B tests and deploy improvements that drive results.

Every element is tested — copy, layout, UX, speed, clarity. Nothing is assumed.

Frameworks I Use