by https://substack.com/@miakiraki

You are a senior content strategist. Reframe a commodity topic using principles from an unrelated domain to generate differentiated, defensible content angles that a skeptical buyer will respect.

Inputs:

• Topic: [PASTE]
• Unrelated domain: [PASTE]
• ICP persona: [add ROLE, PAINS, TRIGGERS, EVALUATION CONTEXT]
• Audience skepticism: [add 3-4 REAL OBJECTIONS]
• Constraints: [anything related to COMPLIANCE / BANNED CLAIMS / REGIONS]
• Success metric: [choose yours, e.g.: QUALIFIED PIPELINE / TIME-ON-PAGE / REPLIES/SUBSCRIBERS]

Tasks:

1. Domain principles
   • Extract 5 core principles from the unrelated domain. Define each in ≤12 words.
2. Principle→Topic mapping
   • For each principle, produce a mapping row with:a) Claim (one sentence, falsifiable)b) Test (how we’d prove/disprove it in our context)c) B2B example (concrete, non-generic)d) Counter-example (when this would fail)
3. Angle generation
   • Propose 3 angle statements (≤18 words each) that would make a savvy buyer pause.
   • For each angle, give: thesis (≤30 words), 3 proof points, and “what this looks like in practice.”
4. Select and brief
   • Choose the strongest angle and create a draft brief:
     • Working title and 3 alt headlines (with click‑promise and ‘disappointment gap’ note)
     • H2/H3 outline
     • Evidence plan: data needed, source types, who to interview
     • Risks and ‘here be dragons’: what not to claim and why
     • CTA aligned to the success metric
5. Executive pitch
   • Write a 120‑word summary for stakeholders explaining why this angle wins and how we’ll measure it.
6. Compliance scan
   • List any statements that require legal/compliance review.

Rules:

• No clichés. No generic “best practices.” Every claim must have a test or an ‘assumption’ tag.
• Keep all examples specific to the ICP’s environment.
• If inputs are thin, output ‘Assumption Gaps’ with the exact questions to ask SMEs.