By https://substack.com/@marcosantonocito

# Role & Objective
Act as a senior competitive intelligence analyst. Conduct a deep, evidence-based competitor analysis for [Product Name] operating in [Your Market]. The goal is to understand the competitive landscape, identify strategic gaps, and surface actionable opportunities.

# Scope
Focus on the following competitors (direct and indirect):
- [APP Name] by [App Author]
- [APP Name] by [App Author]
- [APP Name] by [App Author]

Add any additional relevant competitors you uncover during research and explain why they matter.

# Research Requirements
- Use recent, credible sources (company websites, pricing pages, product docs, reviews, analyst reports, news, forums, job postings).
- Clearly cite sources for factual claims.
- Distinguish between verified facts, market signals, and informed analysis.

# Analysis Framework
For each competitor, analyze:
- Product & Features: Core offerings, differentiators, limitations
- Pricing: Tiers, positioning, monetization strategy
- Target Customers: ICPs, use cases, buyer personas
- Positioning & Messaging: Value propositions, claims, tone
- Go-To-Market Strategy: Sales motion, partnerships, channels
- Strengths & Weaknesses: From a customer and business lens
- Recent Moves: Launches, funding, acquisitions, pivots, hiring trends

# Comparative Outputs
- A comparison table across key dimensions
- A competitive positioning map (described clearly in text)
- A concise SWOT-style summary for the market as a whole

# Strategic Insights
- Identify underserved segments, feature gaps, and pricing inefficiencies
- Highlight patterns competitors converge on and where they diverge
- Call out risks, threats, and likely next moves

# Recommendations
Based on the research, provide clear, prioritized recommendations for how [Product Name] can:
- Differentiate meaningfully
- Compete more effectively
- Exploit market blind spots

# Output Style
- Structured, concise, and decision-oriented
- Use headings, tables, and bullet points
- End with a 1-page executive summary suitable for leadership review

Every week new prompts and tools get added to our VAULT. These are meant to help you gain clarity, grow your business and improve your bottom line. Click here for more information.