Key Takeaways
Notes
Framework for considering starting up on your own vs joining a startup as an early employee: Always maximize for learning - Aston realized that he wanted to learn more about how a company is scaled (as compared to finding an idea / team) and figured joining DropBox as the first employee would be a great, relatively risk-free way (with great optionality built-in) to learn that. He figured that this experience would be very valuable even if he wanted to start his own company some day. First employees should always be looking at ways to maximize non-equity, non-cash compensation - your primary motivation should be learning, growth, networks, building something great. Similarly, founders must make sure first employees are joining for the right reasons - there is nothing worse than having a first employee who secretly wants to be a founder. It causes a lot of trouble + suboptimal results.
Framework for building culture at DropBox: Believes extremely strongly in the value of diversity in all forms - tried to hire for a lot of racial and background diversity within the early team. However, did not have any women for the first 50 employees. Realized that this was largely because of lack of processes + intentionality. Recommends putting in place very strong processes that everyone is aligned with to hire for diversity and strengthen company culture.
How to hire strong early employees: selling the vision is important but equally important to show how the person helps create that vision i.e. what will they own, what will they be uniquely responsible for, what are their opportunities to grow within and outside the organization. Always share your business metrics if they are good (this is helpful to get cynical folks onboard). 'Nerd-sniping' is a great way to test for curiosity, hunger, problem-solving and helps get best candidates onboard. It involves casually mentioning a problem / bug you are facing to a candidate and seeing if they work off-hours to help solve the problem. Also, always be nice + supportive to candidates who reject you. They may remember you at some point and decide to join you (happened to him a few times).
Framework for startup ideas: founders should always try to come up with ideas based on who they are and what they truly want. Most people do not know what who they are / what they want and end up thinking of the idea first and working backwards to see if it fits with who they are. There are basically 3 broad buckets of people, based on what drives them.
Finding a co-founder / evaluating a co-founding team - look for folks who complement each other both professionally and personally. Gives the example of the co-founders of Justin.tv (Justin, Emmett, Kyle, Michael). While Justin.tv didn't really achieve massive success, each of those co-founders brought very complementary skill-sets and were super strong founders in their own right. Each of them went on to do amazing things independently. So we are always looking for such teams where we believe that no matter what problem this team faces, they will find a way to solve it.