Banner Specifications

Banner Sets

Below are the 7 best sizes to make. 1 set of banners would be 1 banner in each of the below 7 sizes. So 2 banner sets = 2 sets x 7 sizes = 14 banners in total. 3 banner sets = 3 sets x 7 sizes = 21 banners in total, and so on.

Desktop Sizes

468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper

Mobile Sizes

320 x 50 – Mobile Leaderboard (big)
300 x 50 - Mobile Leaderboard (small)

File Size & Type

No more than 150KB per file.

Final product should be in JPEG, SWF, PNG, or GIF formats.

Design Guidelines - What Makes a Good Banner Ad?

Call-To-Action (CTA)

We need a CTA that stands out in a contrasting colour from the rest of the ad.
Below is an example of an ad with a good CTA. In this ad the CTA is "Start Your Adventure" and you can see that it is in a very contrasting colour to stand out.