Quick references and mindset checks to shift thinking into best practise writing mode.
🌀 Writing is a form of organised thinking. [Tyler Cowan]
🛠 Words are awesome, important, crucial components in designing experiences and engaging with your audience. This makes UX content strategy and writing a powerful tool for shaping products and potentially shaping our future. [Design Is Language – Why Words Matter]
🧭 Effective content design guides users through their journey. It requires stringing the right words together to inspire a person to get started. [UX Collective]
🏞 Whereas many other forms of writing are meant to provoke thought, content design aims for readers to think as little as possible. [UX Collective]
🦄 Most of the time you have to help people complete a task with just a few words. So brush up on those technical writing skills, folks. Prepare to kill all of your darlings; there’s no room for excess here. [Shopify UX Medium]
✏️ Writers are the fastest designers in the world. They’re amazing at boiling down incredibly abstract concepts into tiny packets of cognition, or language. [Matt Jones]
🍏 Strive for an informal, friendly tone. An informal, approachable style echoes the way you speak with people over lunch. Use contractions occasionally, and you and your to address the user directly. [Apple Human Interface Guidelines]
❌ Every sentence has a purpose. It doesn’t exist to take up space, it exists to change the reader, to move her from here to there. This sentence, then, what’s it for? If it doesn’t move us closer to where we seek to go, delete it. [Seth Godin]
🖼 Writing is more like design than you might think. Common design activities like framing the problem, identifying constraints, and exploring solutions are part of writing, too. [Writing for Designer – Scott Kubie]