<aside> 👋 Welcome to the bid adjustment calculator! We’re glad you found it and we’re excited to help you maximize your Google Ads budget.

</aside>

Instructions

We created a Loom video walking you through using the calculator and the log. Start here for a step-by-step guide.

https://www.loom.com/share/bd668b2a05f74a30b86d2beb977cda1b?sid=05a86e1a-e454-405d-be1b-969f857b03d1

Before moving forward here, make sure your initial ad group bids are based around lead quality. Here’s how to do that 👇

And here’s the template! MAKE A COPY.

https://docs.google.com/spreadsheets/d/1pYNjj5yJdcxwxHyvAheuc_Dk2beKKkc7OYgqJA4KxlY/edit?usp=sharing

Want to hand it over to the experts?

Manually managing all the ins and outs of a PPC campaign can be a lot. You’ve got your plate full working in your business—we’ve got you covered. 💪

Submit this quick form to schedule some time with us.

https://fisy12tpkxj.typeform.com/to/Ndl0P8ic/?utm_source=organic&utm_medium=content&utm_content=bid-calculator