Title: BED Index

Working Group: Grendel, Devin_S, RedVan, Jenetics

Date: August 3rd 2021

Summary

The BED INDEX was one of the first core products for the DAO and the actions carried out to date have involved a lot of effort. It's established an important revenue stream and must be considered a living tool, with its own budget allocated for each season.

Index Coop contacted Bankless DAO to create a joint campaign using Gleam

BACKGROUND

"This is a proposal for a social engagement contest run by The Index Coop and Bankless DAO, accompanying the BED launch with the goal to drive impressions, engagement, followers and conversions.

Gleam is a business growth platform with focus on running competitions and sweepstakes. It integrates smoothly with Twitter, Discord and Instagram and can provide meaningful insights about our followers.

This initiative could be as small or as big as we want to make it. We can supplement it with press outreach to secure some real estate on associated blogs / outlets or we can keep it local to our platforms.

It gives us a chance to capitalize on the combined reach between Index and Bankless, and generates another ‘event’ to rally around now that the product has launched." https://docs.google.com/document/d/1BU3hgBvQ9IOtJNCJO7rHU5r9MLCFdQNhx03__j_ukSU/edit

MISSION & VALUES ALIGNMENT

The BED INDEX is one of the first founding projects of the DAO and was immediately strongly desired and pushed by the whole community. By allowing people to purchase multiple assets relatively easily, it aligns perfectly with BanklessDAO's goals.

SPECIFICATION

Potential

Functionality