https://www.loom.com/share/0c559a39566a4a91988bc6b823814aaa
If you’re like most eCommerce brands, you rely mainly on customer acquisition.
You do this through SEO, paid ads, etc…
You're funneling people into your website in the hopes of making a sale.
But the truth is only 3% of cold targeted traffic actually converts.
So if you don’t have a back-end system that recaptures these guys, you're literally only paying for 3% of customers for the traffic you spent.
It's a waste of money.
This is where email comes in.
With email, you can send