- What are you willing to spend every month, in total, on your marketing? This includes direct costs for placement, as well as 3rd party service providers.
- Who are 2-3 specific audiences you want to target?
- Use the 2 qualifier method
- What is the most important thing for people in the target market to know?
Where will you market the business?
- What are the lead magnets (up to 3)?
- What is the system to capture?