B.Tech (Hons) Manufacturing Sciences Engg. IIT Kharagpur 2009-13

Team management, Coaching, User Research, Design systems, Information Architecture, Visual Design, Prototyping, Illustration

Work Experience

Sep-Nov 2022

Designed a collaborative CRM for brands and TikTok creators to manage and produce video ads together.
Crafted full-scale prototypes for user testing. Built an extensive design library to aid development.

Sep-Oct 2022

Used existing data and user testing to simplify the UX of the app for small-town audiences.
Improved feature naming, graphics, and in-app branding to clearly communicate unique value propositions.

April 2021-Sep 2022

Redesigned several features to improve teacher interaction on the platform and added recognizable social media features.
Discovered and designed a new content format, and built an editor to improve idea sharing within the teacher community.
Helped speed up development by structuring the UX contribution process. Laid foundations of the Design system.

Sep 2018-June 2022

Laid the foundations for the framework to unify campaign creation workflows — improving it for Facebook and outlining guidelines to scale it for other paid-social platforms.
Improved the reporting view and transforming it into the primary view of the app and boosting adoption by ~300%.
Upgraded, migrated, and reorganized Smartly's design system component library. Tested the simplified structures with designers and developers to increase adoption.
Instrumental in setting up and executing the designer hiring processes. Created training materials to meet the demands of a rapidly growing design team amidst the pandemic.
Helped design a contribution model for creating and extending the Design system components in a visible, accessible, and simplified manner for both internal and external contributions.

April 2017-June 2018

Conducted interviews & classified users by their financial expertise. Identified their needs to define 3 new product opportunities.
Worked closely with Financial Analysts & Fund Managers. Built tools to make investing and receiving financial advice more accessible.

Jan-June 2018

Designed dashboards for sales enablement reporting & analytics to provide managers visibility into their growing team competencies.
Worked with the in-house team and led the effort to create and test full-scale prototypes for desktop & mobile with clients.

Oct 2017-Feb 2018

Conceptualized and designed the UI/UX for 'Reach' — a habit-forming digital solution for corporate health and wellbeing.
Worked with other business functions to build the product roadmap. Assisted in determining the best implementation methods within tight deadlines.

Sep 2016-Jan 2017

Designed apps for community managers and residents — automating several processes and enabling timely troubleshooting.
Created features to maximize interaction among residents via activities and events. Thus, promoting community living.

May-Oct 2016

Hired designers and built the design team from scratch. Mentored new designers on the team. Introduced processes like design critiques. Streamlined validations & design sprints.
Communicated the role of design to the product organization. Contributed towards instilling a design culture.

Jan-June 2016

Designed flows to make basic banking services like remittances, deposits & withdrawals accessible to rural masses via local shops.
Built the UX foundation of 2 mobile apps for the consumer and business end of users.

April 2014-May 2016

Led the UX direction. Played a key role in hiring skilled designers and building the design team. Mentored & managed a team of 12.
Established processes to streamline day-to-day design functions. Led the design of several consumer and business-facing products — resulting in the acquisition of a million users.
Collaborated with product managers, engineers, and data analysts. Conducted user interviews and usability tests. Translated insights into improvements and features.