Augier is bringing the arts and collectibles market on-chain

augier.art

“Memo”

Purpose: Rebuilding an art market that was irreparably impacted by COVID. The significant decrease in foot traffic made it more difficult for galleries to sell art, and has forced many of them to reconsider their business models.

The large auction houses responded by selling online. There was a 200% ($4.3b to $13.2bn) increase in online art market from 2019-2022, and online sales of pieces valued at $10 million+ increasing 47% since last year.

Problem: The Traditional Art Galleries are unable to effectively sell and exist online

• Galleries on Web 2 selling platforms like Artsy and Artnet lack the tools to give galleries the agency to market and thrive online.
• 45% (34 of 76) galleries surveyed (Tri-state area & Miami) want to relinquish their physical space for a virtual one due to high costs (rent, salesman, logistics).
• Their physical art and collectibles have become as illiquid as ever. Galleries view NFTs as a medium to be more liquid, and profitable for the artist.
• There is no platform focusing on the intentional creation and commerce of enterprise-level asset-backed NFTs. (There are general platforms like LuxFi and 4K Protocol)

Each gallery services and maintains personal relationships with their clients and collectors. Onboarding Galleries means onboarding their collectors, inventories, operations, and even art consultants as intra-platform dealers.

We define success as onboarding gallery institutions onto Augier

Solution: Building Digital Infra to help Galleries Sell and Exist Online

The Augier platform enables artists, galleries & auction houses to create and display their NFTs in a virtual gallery space in under 5 minutes. 10% commission on sales under $100,000 and 20% commission on works above.