Suit up your team with this full-run checklist—from goal-setting to post-event analysis.

📌 1. Define Event Goals & Audience

• [ ] Clarify the purpose (e.g. product launch, team building, networking, HR)
• [ ] Establish metrics/KPIs (registrations, attendance, leads, NPS, media reach)
• [ ] Identify your target audience and create guest segments

📍 2. Select Venue & Date

• [ ] Choose a venue and confirm availability
  • Capacity appropriate for expected attendance
  • A/V, Wi‑Fi, accessibility, parking
• [ ] Pick a date
  • Avoid holidays, school breaks, competing events
  • Verify key stakeholders’ availability

📨 3. Invitations & Registration

• [ ] Launch a registration form or microsite
• [ ] Segment guests (VIP, partners, media, public)
• [ ] Personalize and send invites
• [ ] Schedule automated confirmations & reminders

🎤 4. Program & Speakers

• [ ] Finalise agenda
• [ ] Confirm speakers, moderator, and panel format