During my time at LifeQ, much of my collaboration was across time zones with people located in South Africa. Though I worked in an office with a few colleagues, much of my time was collaborating through digital means.
As the brand team, we were looking for a solution to create a space to house assets and guidelines for everyone to access. We didn't have a large budget to spend, and many of the current solutions like DAMs were too expensive to pursue. Some of the existing platforms we did have, did not give us the flexibility to design and create the experience we wanted.
We needed a lean and efficient solution to give us the flexibility to design and create a unique space for our assets and guidelines.
With the resources we had, we decided to go the approach of building a website. I was the main person who designed and coded the website using HTML, CSS, and Javascript, and the creative director spearheaded the art direction of the site.
We approached this design creating three different main categories:
