What is it?

Dark Platter is a concept founded by its parent company - ImperiumX Francorp, based out of Lucknow. It is an FnB-focused platform based on Dark kitchens. The mission of Dark Platter is to help food brands scale across cities, starting with Lucknow, through their smart kitchen units.

Tenure & role

July to August, 2020 - Digital Marketing & Content Writing Trainee

Responsibilities I took up

• I interned with ImperiumX Francorp and focused on launching their new product - Dark Platter as a Digital Marketing and Content Writing trainee.
• I not only curated Marketing campaigns for Dark Platter for its social media launch - but led the campaign by brainstorming ideas, briefing designers, tracking metrics, and writing content for the captions and website. I also designed some creatives myself.
• I also made a 45-day pipeline of ideas, copies, and design briefs to sustain social media.
• In the first month of the launch of Dark Platter - we acquired 1K organic followers on Instagram without any paid performance marketing.

Check out some of my work:

Click here to visit Dark Platter’s Instagram page

Worked on story highlights

Launch Post