Privacy Policy for ARCx Analytics

Effective Date: 3rd November 2023

Introduction

Welcome to the Privacy Policy of ARCx Analytics ("ARCx", "we", "us", or "our"). We are committed to respecting your privacy and protecting your data. Upholding user privacy is of utmost importance to us, and we do not collect any personally identifiable information (PII) such as IP addresses. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to ensure your data is secure.

This Privacy Policy applies to the ARCx analytics services that merge clickstream data on a decentralized application (dApp) with on-chain data of the connected wallet, and any other ARCx products or services that may reference this Privacy Policy (collectively, the "Services").

By using our Services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

Information We Collect

We collect non-personally identifiable information to help us understand how users interact with our Services. This data consists of the following:

• General session data: We gather information about user sessions, such as duration and time
• Clicks: We gather data on which elements users click within a dApp
• Page visits: We track the pages users visit, allowing us to analyze user engagement and optimize content.
• Wallet connects: We monitor when users connect their wallets to our Services to link session data with wallet addresses
• Transactions made on the front-end: We collect data on transactions executed within the dApp, assisting us in understanding user patterns and preferences.
• Wallet signatures: We record when users sign arbitrary data with their wallet
• Referrer data: We analyze the sources that direct users to your Services, which helps us understand traffic patterns and optimize marketing efforts.
• UTM tag data: We use UTM tags to track the effectiveness of marketing campaigns and identify successful strategies.
• Browser meta data: We collect data pertaining to the browser, screen dimensions, language locale and device type. We do not collect country or IP addresses.