Before trying to get more traffic to your site, it should be good first: nice looking, easy to navigate.
It might look cool but you should use a font that is accessible and easy to read so visitors would have no difficulty to browse your store and look around. Don’t go too stylish.
It’s very important to have one because that’s how you will guide visitors into doing what you’re expecting them to do the most.
You want them to visit your collection? Include a button that says “Visit our collection” or “Explore our collection” or “Have a look at our collection”.
I would suggest you to use a column alignment for this section. Better for responsive design too and better looking for all screen sizes whether visitors browse on their laptop or phone. The heading “Frequently Asked Questions” centered above and then below it you have your actual FAQs.
The FAQs could be aligned in a grid view with 2 columns x 2 rows for 4 FAQs.
Visitors might have very important questions they need answers to. Imagine you are the visitor, you visited somebody’s store, you saw a product you liked, you added it to your cart to save it but you’re not ready yet to buy because you have some things you wanna make sure you have answers to:
Visitors can have questions about shipping: How long does shipping take? Where do you ship? Do you offer international shipping or in-store pickup?
They can have questions about return policy: What is your return policy? How do I start a return?
They can have questions about payment methods accepted: What payment methods do you accept?
Not enough content. I know visitors can just click “Products” but why not show them some products without them having to click? Easily accessible content is very important.