At Halo, we set out to do something different, to turn wealth building into a social, secure, and smart experience.
I joined the design team at Halo Invest, an early-stage fintech startup in Africa, on a mission to create the first community-driven banking and wealth management platform on the continent. Unlike traditional banks that treat finance like a solo mission, Halo was built to help users save, invest, and grow money together, without compromising on security or privacy.
Design a secure, private, and intuitive product that empowers people to manage their finances and do it alongside communities of like-minded savers and investors. Halo had to be:
Design a secure, private, and intuitive product that empowers people to manage their finances, and do it alongside communities of like-minded savers and investors. Halo had to be:
Most banking and investment tools in Africa are rigid, individualistic, and built with a top-down approach. Halo wanted to flip that by building for communities, helping people achieve financial goals together in ways that reflect their real lives and real habits.
I interviewed 12 potential users aged 21–40 across Lagos and Abuja, working professionals, self-employed, side hustlers, crypto-curious investors, and group savers. They told me that