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About

I have heard amazing things about the Peloton Bike, but not so much about their mobile app. After I gave it a shot, I noticed that there were no features in the app to keep me accountable for working out regularly. In this case study, I have described how I would redesign the UX of the app to help maintain workout consistency for users.

The Team

Just me — this was a solo redesign project.

My Role

User Research and Experience Design

Project Timeline

8 weeks, Sep to Nov 2020

Target Users

Peloton's Mobile App Users

Tools Used

Paper, Pencil, Figma

My Design Process

The double-diamond design thinking process.

The double-diamond design thinking process.

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Market Research

Source

Source

Observation

Typically, in the US, young adults find the time to work out regularly at the gym. However, older people tend to be busier with family/work and are likely to have lesser time to do so.

Insight

Having the ability to build a workout routine will save the users' time and help them stay focused on their fitness goals.

User Interviews

I interviewed 5 participants for 45 minutes each. This sample was a mixture of a good mixture of the newer young audience, as well as the older audience mentioned in the target demographics above.

Initial Hypothesis

If Peloton had better features for saving and scheduling workouts, users would be more inclined to be consistent with their workouts.

Research Goal

To identify key pain points in the process of scheduling and saving classes on the Peloton mobile app.

Research Findings

An affinity map of user quotes and observations.

An affinity map of user quotes and observations.

Interview Protocol

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