âAfter I started, I suddenly realised that people didnât know how to pronounce my name which meant I wouldnât be found. So I had to think about finding a way of making sure that people had something to relate my name to. Now, with so much technology voice operated, itâs even more important that people knew how to pronounce my name to find my channel and podcast. I then combined it with a zeitgeist-y thing â the Peach emoji â and thatâs how it came together".
âA lot of soft skills you can practice and get better at. You have to put yourself in uncomfortable situations where you are practicing those skills. Itâs only through pushing through those moments that you get better and, over time, more comfortableâ
âIt was great for me in the beginning â it helps you to become more empathetic but at a certain point that novelty maxes out. Also, when youâre on a plane for 5 hours and youâre thinking about what you could be doing instead, travel starts to lose its appealâ
"In High School we travelled to places within America but that was about it. When I was in College I started going abroad and making videos as a means to explore and offering value to a company. I was also really into credit card hacking to get like a free $800 Iceland plane ticket. I know it scares people when we talk about credit cards but I did it in a very responsible way and it all benefitted the travel".
âThere are so many things that I wanted to say outside of the classic YouTube channel â but YouTube isnât the place for variation when you have an audience. So I knew that I needed to find a second medium for that [which led to the podcast]. Iâm a big fan of experimentation
âEducation, entertainment or inspiration â if a video can nail two of those things, then I would post itâ
âIâm not the biggest fan of the Patreon model â I donât want to ask my audience directly for money. Iâm a big fan of affiliate links to things like Squarespaceâ
âIâm more concerned about what I need to diversify for 10 years time rather than right nowâ
âItâs always been a dream of mine to grow a company and be the boss of my companyâ
âTime tracking gave me a structure and accountability â accountability is a huge thing when you are your own bossâ.
âIt allows you to have the 1000ft view of what youâve been doing on a daily basisâ
âAnxiety wasnât something that I had experienced before this current crisis but I started to develop anxiety and I decided to take a break and having that reset has really helpedâ.
âThe aim is to be as genuine as possible to your actual self and that allows you can put any negative comments into perspectiveâ
âItâs excruciating in the beginning â bringing out a camera in public. But I ended up really enjoying it. I started behind the camera but now I really enjoy being the other side and presenting itâ.
âThe internet is remix culture â that is synonymous. Someone once said âoriginal thought doesnât existâ which I sort of agree with but itâs your personal spin on things which makes you special on a platform like YouTubeâ.
âTweaks to existing content generates new genres. Look at Casey Niestat â he changed aspects of the vlogging genreâ.
âThereâs no such thing as a unique message â only unique messengersâ Pat Flynn
âI figured out a year into college that it wasnât going to work. I got an internship but I hated it which meant I didnât like the studying or the real world experience. But what was keeping me there was the scholarship. Three years later I moved to Nashville, transferred into Belmont and switched to computer science and in one semester my bank account was wiped. I had a decision to make at just 21 â my parents werenât paying for my lifestyle and so I wasnât answering to anyone so I could do what I felt was best. That was 2015 and it was when I decided to go on YouTube full time at that pointâ.
âI saw the 9-5 that my Dad went into and that was motivation for me to make sure I did something that I love. Maybe I donât want to spend 8 hours a day video editing but setting up a business to be able to expand and delegate and being free to do whatever I want, I get a lot of joy from it and I really like building. If I had to go to an office 9-5 I think I would die insideâ
âPeople need a self-awareness â this is a grind. If you canât do it 24/7 to get to the point where itâs self-sustainable, it wonât workâ
You have to think about what is the value that you are providing; for some people this might be to create an app or a website. For others, it might be educational content on YouTube.
If you are really obsessed with the video making process and you have something to talk about then you have something to offer. Itâs hard just to say âI want to be a YouTuberâ without a hobby or interest to talk about on the channel.
âNow is always a perfect time to start if you have something that is driving you â thatâs how I felt with YouTube as well as the podcastâ.
âWhen you get a certain audience, you do feel like a product of the algorithm. But that same reason is why new YouTubers can generate momentum with an algorithm that can suddenly make a video explode in popularityâ
Sara began by combining interests in music and video production to make school projects which grew into wider interests in editing.
A conversation with YouTuber and content creator Sara Dietschy. After 3 years of an Electrical Engineering / Computer Science degree, she dropped out of college to pursue filmmaking full time. She is obsessed with showing the creative process and has brought the rawness & fun of vlogs into her tech videos and online series.
đĽ Website / đšYouTube / đ¤ Twitter / đ¸Instagram / đPodcast
Ali is a doctor, YouTuber and podcaster. His day job involves saving lives, but in the evenings he makes videos about productivity, tech, education and lifestyle stuff.
đŹYouTube / đPodcast / đť Website / đ¤Twitter / đ¸Instagram
04:30 Sara Arrives
06:00 Sara's Introduction
08:20 How Sara Got Started
12:00 The Progression to YouTube
17:30 Getting Started on YouTube / Social Media / Podcasts
22:20 Building An Audience or Monetising Your Product
29:30 Making Money, Enjoyment + Self Awareness
35:00 Why Sara Left College
42:50 Creativity
46:40 Moving In Front of the Camera
51:00 Current Projects
58:15 Structure, Accountability + Tracking Time
01:04:40 Diversifying Revenue Sources
01:09:40 Quality Bar for YouTube Content
01:14:00 Travelling
01:22:00 Storytelling
01:28:10 Branding
01:34:40 Knowing When To Target A Niche
01:36:30 Focusing Time With Multiple Passions
01:40:25 Building An Audience