What is the Guild | Our Community | Our Library

The general idea: Put together a group of B2C startups who are currently investing between $300-$10,000/month on paid ads and then add in an expert growth marketer to work with the group.

We all want this ⬇️ but we aren't there yet and we stand a much better chance working together!

Program Dates: 1st March - 31st August 2021

Applications Close: 28th February 2021

Love the enthusiasm!

We launching on the 1st of March and we will only be accepting maximum 7 startups.

Click here to put forward your application

What is included

Focused Coaching

• 1h every 2 weeks where you get 1:1 time with the expert to;
  • analyze your paid strategy
  • high level analysis of your funnel from a CRO standpoint
  • discuss current results and strategize adding improvements to it
• Facebook Ads 101
  • Setting up the account
  • Campaign structures
  • Adset Targeting & examples
  • Creative How-To & examples

Fortnightly Group Learning Call

• 1-hour group calls where the expert presents what was found, strategized and learned in the past 2 weeks

Private Community Space within the Guild

• Access to an expert with any question you may have with ~24h response-rate
• Access to the community where you can find like-minded startup founders

Group Analysis

• On a rolling basis, one startup in the group gets a 3 hour deep dive with the expert where they
  • Analyze current results and past efforts
  • Strategize future experiments/tests
  • Analyse competition (presence via website, ads, value props)
  • Find similar businesses from which we can get tactics and experiments to run
  • Deep CRO analysis, from best-performing landing page elements to adding upsells and cross-sells into the mix to increase results

Tools

• Growth Log (how to set up a growth log in order to retain and track all the company has tested and learned)
• Creative Library (ads examples from our past experiences + brands whose style we can emulate for creative tests)

Who is the expert?

Michael Stroe the Director of Paid Media works with multiple clients spending mid 6 figures per month on paid advertising. He is constantly experimenting and finding what works with large budgets and is keen to share all these insights and more with you.

Breakdown of included components and their typical cost if done through an agency

• In-depth CRO analysis: $1,000-2,000/page
• HotJar setup & analysis: $500-$1,000/ page analysed
• Competitor Analysis: $1000 for 2-3 competitors
• Value Proposition Analysis: ~$1000
• Initial Funnel strategy (set-up cost): $2,500-5,000