Aidaly was founded in 2021 to help build a future where family caregivers are compensated for their labor and provided the same financial safety nets historically reserved for the traditionally employed. At the heart of the company is the belief that promoting the role of family caregivers can help significantly reduce care inequity across the country.


Unpaid family caregivers provide 34+ billion hours of care every year, 80% of direct care at end of life, worth over $470 billion to the economy. Rising care costs are depleting generational wealth while everyday families are caught managing complex care needs in the home.

We imagine a world where all family caregivers are unified under one umbrella and provided the same financial safety nets historically reserved for the traditionally employed.

With Aidaly, taking care of your family is financially viable.

The world will look different in 10 years and we're here to make sure of it!

Lead with Trust

We are macro optimists. We lead with trust. Trust in each other and our collective ability to find a way. Everything we do begins with attitude. Maintaining a positive outlook allows us to persist, be resilient, and inspire those around us.

First Principles Thinking

We are micro skeptics. We care about getting it right, not being right. We actively question every assumption about a given problem or scenario and create new knowledge and solutions from scratch.

Customer Obsession

Everything we design, build, and produce is to delight, enrich, and empower our users. Aidaly's success is dependent on our user's success. Aligned incentives allow us to focus methodically on delivering a world-class customer experience at scale.

Move with Urgency and Focus

Our customers entrust us with their family livelihood. When we mess up, miss a deadline, or slow down, it impacts real families - just like ours. We take that responsibility seriously.

Radical Candor

We challenge each other directly because we care deeply about our individual and collective development. We actively seek to hire growth-minded people to build trusted relationships throughout our careers.