ChatGPT just hit 800 million weekly active users, up from 500 million in March. AI discovery is the fastest-growing channel to reach your customers. But more than that, it forces us to rethink buyer journeys for AI discovery. The team at Docebo told me AI discovery now accounts for 12.7% of their high-intent leads, up 429% (!) from last year. They're doing this with one dedicated team member (Valeriia) plus an assist from AI tools like AirOps & XFunnel. Here's the thing: ChatGPT leads don't look like SEO or referral leads. They show up ready to buy, either going to your website directly (after they've made a decision) or searching for your brand on Google. Branded search now accounts for 85% (!) of Docebo's search traffic -- meaning 85% who come from Google already know about the company. ▶️ The old buyer journey: Problem awareness > feature research > vendor comparison > brand selection. ▶️ The new buyer journey: AI-assisted research > network validation > direct brand search > selection. Read more in Growth Unhinged about what this means & how to get more pipeline from AI search: https://lnkd.in/ee2wKTbR The TL;DR: 1. Measure your AI search performance through self-reported attribution, branded search traffic, and share-of-voice in AI queries. 2. Late-funnel SEO is the foundation for great answer engine optimization (AEO). 3. The dirty work of AEO has to get done: updating, formatting, and structuring content for LLMs. 4. You can see tangible AEO results with a modern tech stack. #aeo #ai #seo

[AI-assisted buyer journey](<https://media.licdn.com/dms/image/v2/D4E22AQGJstBcsL6c4Q/feedshare-shrink_1280/B4EZnD6OdgHMA0-/0/1759928445243?e=2147483647&v=beta&t=KcU0nL6z6VdsHJLnoybBMd1DiIqrtG-uchnGKqrt8Pk>)

AI-assisted buyer journey

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