Email Marketing: Mint Condition

I launched OhentPay’s first-ever owned communication channel — Mint Condition — and it now has 100,000 subscribers, making it one of our strongest channels for user retention, product education, and monthly engagement.

I managed the entire newsletter end-to-end:

strategy → writing → editing → design → deployment → performance analysis.

Mint Condition Sample.pdf

✨ What I Did

• Built the content strategy and creative direction from scratch.
• Developed the newsletter structure and recurring sections.
• Wrote and edited every issue.
• Designed each edition in HTML mode on Customer.io.
• Created CTAs that directly drove downloads, app engagement, and repeat transactions.

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Highlights

• 40% average open rate.
• 513 product downloads directly attributed to newsletter CTA.
• Monthly delivery volume of 92,000–99,000 emails
• Became a reliable driver of spikes in transactions, new installs, and reactivations
• 100% delivery success with 0 failed sends across all editions. </aside>

E-Books

Remittance Reports

🔗 UK-Nigeria Remittance Report 2025

🔗 UK-Nigeria Remittance Report 2024

This annual market research publication was designed to position OhentPay as the thought leader in UK-Nigeria remittance discussions and to generate qualified leads and media coverage.