add a short summary describing the background of this research
Describe the overall goals for this project.
How do users react to IPM? Do they understand the problem we’re attempting to solve?
Do users understand what an adwall is?
Do users recognize that only some ad walls would be bypassed?
Do they think the feature is worth a premium subscription?
Describe any hypotheses and assumptions you have before starting this project.
Users may not see sufficient value in blocking only some adwalls.
Users may not immediately know why they are seeing the IPM.
Some users will categorize the IPM as a pop up or ad.
Describe how you’ll run the project from start to finish. What's your sample size? What are your target groups?