May 2020 Adam Ruf, Product Designer @AngelList • Creator, UX Design Contest #13

To improve the user experience for customizing an item with the DoorDash app, I designed, tested, and proposed a number of changes, including consolidating multiple screens into a single screen.

Introduction

<aside> 👋 In this self-initiated project for DoorDash, I discovered and prioritized usability issues with the app's item customization experience before designing, testing, and proposing improvements to reduce confusion, frustration, and to save customers time.

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Context

• UX Design Contest
• Why DoorDash
• Who, What, When, Why, and How
• Goals & success metrics

Project Walkthrough

• Identifying usability issues
• Prioritizing usability issues
• Top issue: Item customization UX
• Specific issues & ideas for improvement
• Design testing (proposed vs. current)
• Test Results
• Recommendations for DoorDash
• Lessons learned