Why ?

In order to eleminate in the open digital advertising ecosystem :

Identify all intermediaries that participate in the flow of money from the buying platform back to the publisher.

Who ?

Publisher : There is no need to supply a SupplyChain object via tags that are not sent on behalf of intermediaries.

Intermediary : Sellers.json and SupplyChain are specifications to be implemented by or consumed by advertising systems: DSPs, SSPs/exchanges and ad servers. Therefore a sellers.json file is mandatory.

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What ?

3 mandatory elements:

How ?

Common Errors