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🚀 The Book in 3 Sentences

☘️ How the Book Changed Me

✍️ Top Quotes From the Book

• When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit—unless you find new routines—the pattern will unfold automatically.
• This is how new habits are created: by putting together a cue, a routine, and a reward, and then cultivating a craving that drives the loop
• Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
• Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
• If you identify the cues and rewards, you can change the routine.
• The solution, Starbucks discovered, was turning self-discipline into an organizational habit.
• This is how willpower becomes a habit: by choosing a certain behavior ahead of time, and then following that routine when an inflection point arrives.
• DJs started making sure that whenever “Hey Ya!” was played, it was sandwiched between songs that were already popular.
• People, it turns out, often go to the gym looking for a human connection, not a treadmill
• Only when your brain starts expecting the reward—craving the endorphins or sense of accomplishment—will it become automatic to lace up your jogging shoes each morning.
• Our weak-tie acquaintances are often as influential—if not more—than our close-tie friends.
• Sometimes people need a jolt, and all the bad publicity was a serious jolt. It gave us a chance to reexamine everything.
• We can make toothpaste taste like anything—blueberries, green tea—and as long as it has a cool tingle, people feel like their mouth is clean. The tingling doesn’t make the toothpaste work any better. It just convinces people it’s doing the job.