Subscribe to get more book excerpts: https://acacess.substack.com/subscribe
🚀 The Book in 3 Sentences
☘️ How the Book Changed Me
✍️ Top Quotes From the Book
- Ideas are easy. Execution is everything.
- Goals create alignment, clarity, and job satisfaction.
- Google’s objective is to be the systematic innovator of scale. Innovator means new stuff. And scale means big, systematic ways of looking at things done in a way that’s reproducible.
- When he saw a manager failing, he would try to find another role—perhaps at a lower level—where the person might succeed and regain some standing and respect.
- The best way to solve a management problem, he believed, was through “creative confrontation”—by facing people “bluntly, directly, and unapologetically.”
- When all goals are set top-down, motivation is corroded.
- Set goals from the bottom up. To promote engagement, teams and individuals should be encouraged to create roughly half of their own OKRs, in consultation with managers.
- Collective agreement is essential to maximum goal achievement.
- When you’re really high up in management, you’re teaching—that’s what Andy did.
- “Bad companies,” Andy wrote, “are destroyed by crisis. Good companies survive them. Great companies are improved by them.”
- But good ideas aren’t bound by hierarchy. The most powerful and energizing OKRs often originate with frontline contributors.
- OKRs require a public commitment by leadership, in word and deed.
- Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission.