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🚀 The Book in 3 Sentences

☘️ How the Book Changed Me

My company, Patagonia, Inc., is an experiment. It exists to put into action those recommendations that all the doomsday books on the health of our home planet say we must do immediately to avoid the certain destruction of nature and collapse of our civilization.
I learned at an early age that it’s better to invent your own game; then you can always be a winner.
Breaking the rules and making my own system work are the creative part of management that is particularly satisfying for me.
Climbing had taught us to be self-reliant; there were no rescue teams in those days.
Work had to be enjoyable on a daily basis.
If you just ask people for help—if you just admit that you don’t know something—they will fall all over themselves trying to help.
I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level.
Once I reach that 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product line—and why our versatile, multifaceted clothes are the most successful.
It’s often a greater risk to phase in products because you lose the advantage of being first with a new idea.
From the mid-1980s to 1990 sales grew from twenty million to one hundred million dollars. Malinda and I were not personally any wealthier because we kept the profits in the company.