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🚀 The Book in 3 Sentences

☘️ How the Book Changed Me

A company is like software. It has to be usable, it has to be useful. And it probably also has bugs, places where the company crashes because of bad organizational design or cultural oversights.
We’re serving our customers well, and they’re serving us well. That’s what matters.
Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets. These made-up numbers then function as a source of unnecessary stress until they’re either achieved or abandoned.
Partial attention is barely attention at all.
The major distractions at work aren’t from the outside, they’re from the inside.
Work ethic is about being a fundamentally good person that others can count on and enjoy working with.
When someone takes your time, it doesn’t cost them anything, but it costs you everything.
Focus on your work at hand. That’s all we ask. That’s all we require.
And then every time you work with someone at the company, the trust battery between the two of you is either charged or discharged, based on things like whether you deliver on what you promise.
The worst is when you load up these expectations on new hires and assume they’ll meet them all quickly. You’re basically setting them up to fail.
What looked like low-hanging fruit was neither ripe nor within reach.
At Basecamp, we all do the work, so influence is most effectively exerted by leading the work, not by calling for it.
The quickest way to disappointment is to set unreasonable expectations.