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🚀 The Book in 3 Sentences

☘️ How the Book Changed Me

Most of them, at some point, feel like imposters.
Entrepreneurs aren’t chosen, they are made. Self-made.
It was the two greatest forms of organic growth: repeat customers and word of mouth.
Good ideas are hard to find and hard to get right. But once you find one, they are also very hard to turn away from.
Customers don’t pay for passion. They pay for things they can use.
There are plenty of things that are scary but aren’t dangerous. And there are things that are dangerous but not scary.
Failing is scary. Wasting your life is dangerous.
More specifically, bootstrapping is using what you have at your disposal to get yourself where you want to be.
Bootstrapping as long as you can is the best thing for the company because you own the entire company.
Telling your story is a more cost-effective way to take your advertising beyond usefulness and efficacy and efficiency as topics of conversation.
The purpose of that story changes with time and with whom it is being told to, but fundamentally its goal is to answer a hundred different variations on one simple question: Why? Why should I buy your product? Why should I join this company? Why should I be excited to work here? Why should I invest in this company?
It is a story you have to tell to your customers, to investors, to employees, and ultimately to yourself.
MOST OF THE ENTREPRENEURS I’ve interviewed have a healthy fear of failure.