Designing software for basketball analytics

Overview


I lead the design and front-end engineering at ISO Athletic, a startup at Northwestern University that creates software for college-level basketball analytics.

Our clients are 8 NCAA DI teams including the 2018 national champions, University of Villanova.

Challenge


Design an interface for basketball managers to track events during scrimmages.

(Example: Kevin Durant missed a shot from location X on court.)

Product Mechanics


Below are a couple mockups my team made before I joined.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5e89a877-487d-4cc1-a5df-335d4287d535/ugly.jpg

Despite having poor usability, the mockups gave me an understanding of the basic mechanics involved in creating a stat tracking interface, diagrammed below.