Writing Guidelines

Here's a collection of the most important things about how we write at Matterlabs.

Keep it good

Good content is:

• Simple. It assumes zero-knowledge most times.
• Useful
• Relatable
• Appropriate

How should we sound?

Matterlabs voice is:

• Smart
• Not hasty
• Concise

The context predicts our tone, but it's generally semi-formal. Humour is great, but clarity is the top priority.

Our priorities:

• Educate our clients/leads about our products with clarity, so they get their work done quickly.
• Show relatable impact with our content examples.

Grammar Structure

• People read differently. Some scan through, while some read every word. Meet everyone where they are by grouping related ideas together and using clear headers or sub-headers.
• Focus on your message. Don't get distracted by various points. Work with a hierarchy of information, and build up to the main point.