Problem

One-sentence description

Context: When does this problem occur?

Problem: What is the root cause of this problem?

Size: How many people have this problem?

Alternatives: What do customers do now to fix the problem?

Customers: Who has the problem most often?

Emotional Impact: How does the customer feel?

Quantifiable impact: What is the measurable impact?

Alternative shortcomings: What are the disadvantages of the alternatives?

Solution

Short Description

Monetization

Audience