Disclaimer: This is an unsolicited critique of Zoom's landing page. The purpose of this critique is not to hurt a company's brand image but to identify areas of improvement in its customer journey. If you want us to critique your landing page, please submit your request here: https://superawesomelab.com/landing-page-critique
Exhibit A: Zoom's header section.
Imagine you visit a store that only sells one type of phone. As you enter, a sales representative greets you with a smile. You approach the person and enquire about the top features of the phone. The person promptly replies that the phone has the largest screen size in the market. She then pauses, stare at you blankly for a few seconds and then breaks the awkward silence by saying that the phone comes with a fairly long battery life. She proceeds to repeat the cycle: silence followed by an abrupt burst of information. How will that make you feel? An average person would be annoyed and creeped out; carousels are a digital equivalent of that interaction.
When you stuff all of your marketing copy in the header section, it gives off an impression that you were too lazy to curate your own content. You were so indecisive that you couldn't select one selling point that piques the interest of a majority of your customers. Expecting users to switch between slides and keep track of the slides' content is the pinnacle of poor UX.
Let's go through the content of each slide one by one:
Exhibit B: Carousel Slide 1
With the above headline, you're alienating visitors who doesn't know or care about what Gartner Magic Quadrant is. Also, imagine if Zoom was a person that you ran into at a conference, and this is how he introduced himself. What will be your first impression of him?