About me

I got into cold email about 1.5 years ago while exploring ways to build something of my own. After a few failed attempts, I started getting results by learning how to match strong offers with the right audience. That journey led me deep into the GTM world with learning tools like Clay, building automation workflows, and absorbing strategies from the best operators on Youtube and X. Since then, I’ve been focused on sharpening my outbound systems thinking and applying it to real-world experiments.

Core Skills

• Clay Workflows & Automation: Build advanced Clay workflows to streamline outbound systems, from lead sourcing to enrichment to sequencing.
• AI-Driven Personalization: Use ChatGPT and Claygent inside Clay to craft tailored relevant email copy that speaks directly to target personas.
• Contact Discovery with Claygent: Use Claygent to identify hard-to-find decision-makers when traditional tools fall short—especially in niche roles or SMBs.
• Lead Sourcing & Enrichment: Extract low-cost Apollo leads based on signal-based ICPs, then enrich with firmographic and technographic data using Clay.
• Email Infrastructure & Deliverability: Set up and manage sending domains, apply best warmup practices, and continuously monitor inbox placement.
• Deliverability Optimization: Prevent spam placement using spintax, inbox rotation, reply handling, and domain reputation management.
• Tool Integration & Automation: Seamlessly integrate CRMs (e.g. HubSpot, Pipedrive), Instantly, Smartlead, and Zapier/Make into end-to-end GTM systems.
• Offer Creation & Messaging Strategy: Use AI to research buyer pain points and build compelling, persona-specific offers that drive high reply rates.
• Optimize workflows by integrating external APIs inside Clay to reduce credit usage and achieve the same results at a fraction of the cost.
• Use a waterfall API approach to sequence enrichment steps intelligently, minimizing spend while maximizing data coverage and lead quality.

Clay Workflows