Most important concepts:

How I can use this info:

Chapter recap:

Introduction - Before your first move:

• The simple questions in business are binary. Their answer is either yes or no. The trap is believing all answers are binary. The answer to any question is actually a series of moves deployed in the proper sequence.

Move 1: Master knowing yourself:

1 - Who do you want to be?

• Live in the present as if your future truth has already become a reality.

2 - Study the most important product: You

• The most difficult thing in life is knowing yourself. But it is also one of the most important things in life.
• If you work hard and creatively, you can have just about anything you want, but not everything you want. Maturity is the ability to reject good alternatives in order to pursue even better ones. When you’re honest about who you are, you learn to stop wanting everything.
• The four levels of why:
  • Level 1: Survival
  • Level 2: Status
  • Level 3: Freedom
  • Level 4: Purpose
• Figure out your level 4 purpose, it might be the most important thing in life.

• Personal identity audit:

3 - Your path to creating wealth: Intrapreneur or entrepreneur

• Companies must build their compensation structure to reward ideas and innovation. Intrapreneurs want to see that if they work, act, and innovate, their company will reward them like entrepreneurs with bonuses, stock options, or whatever else they have in place to do so.
• Find your blue ocean, a market where there is little competition, or you have the upper hand.

Move 2: Master the ability to reason:

4 - The incredible power of processing issues

• The most important trait to process effectively is taking responsibility.