You didn’t start your coaching business to become a full-time content creator. But if you’re like most solopreneurs, you’ve been told that social media is the only way to grow. Now, this isn’t just some guy on a soapbox yelling at the crowd.
Social media is the most powerful connection tool ever created and has single-handedly leveled the playing field for anyone with a mission and a wifi connection to build a business beyond their wildest dreams.
And…
It’s also become one of the most destructive environments on Earth. Social media is where dreams can come true or souls can be crushed. Kind of like a Hollywood tale.
Whether it’s the comparison trap, cheap dopamine hits, or posting endlessly without any positive feedback. Social media can become a wildfire for our insecurities. Ripping through our great ideas and abilities to genuinely help people.
For every great coach or solopreneur who’s succeeded on social media a 1,000 have fallen victim to the mental challenges that come with it.
But the great news is there’s another way. In fact, it’s not just a better marketing strategy; it’s literally how human beings have evolved to become the top of the food chain.
Think about this for a second… human beings are not the fastest creatures, we’re not the strongest, we can’t fly, nor can we breathe underwater, and we don’t have natural weapons or armor to protect us from the wild.
So, how in the world have we become the most dominant animal on the planet (for better or worse, but that’s another conversation)? Yes, we’re highly intelligent, most of us 😜, I’ve not always been that… But that’s not the main reason, the #1 reason we thrive is - collaboration.