The most successful software launches don’t happen by accident. They happen because someone made a deliberate decision months earlier to own the narrative before the calendar flipped. Right now, while most teams are finalizing features and polishing demos, the highest-performing founders and marketing leaders are locking in the year-end press release deal from PRWires.com — the single smartest investment you can make in your upcoming launch.
This limited window (open only until January 5th) combines battle-tested news wire service infrastructure, launch-specific press release optimization, and pricing so aggressive that even bootstrapped teams are securing multiple distributions to dominate coverage throughout all of 2026.
Timing is everything. The period between December 26th and mid-January is when:
Data from the past five years shows software launches announced during this window generate:
The current press release New Year deal lets you capture all of that momentum at the lowest press release rates you’ll see for another 365 days.
A great product with zero visibility dies in obscurity. The year-end press release deal transforms your launch into an industry event with:
One B2B workflow automation company used last year’s deal to launch their v2 platform on January 2nd. Result: #1–3 rankings for every core keyword within 48 hours, 1,200+ demo requests in January alone, and their largest enterprise contract ever signed 41 days later.