A click from an LLM converts 4.4X better than a click from traditional search. (Source: Semrush) Why? Because it’s not just a casual question, it’s a signal of real intent. LLMs aren’t just another way to find information. They’re where people ask highly specific questions, think through options, ask follow-ups, and narrow in, all in one conversation. You’re not just searching for “vegetarian restaurant in SF.” You’re asking: “What’s the best vegetarian spot in SF with a great view, a 4.5+ Yelp rating, and enough patience for hungry teenage boys?” When you get that answer, you’re not browsing, you’re booking. By the time someone clicks through from an LLM, they’ve already done the research. They’ve clarified what they want and gotten a tailored recommendation. That makes the click more informed, more qualified, and much closer to conversion. Traditional search often brings people at the top of the funnel. LLMs bring them when they’re ready to act. This is a massive opportunity for marketers. Your content shouldn’t just inform — it should convert. Be specific. Build for action. Obsess over intent. That’s how you win in the LLM era.

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