It's important to consider the types of content the audience wants to see. Including keywords in the video titles and descriptions is also necessary. Video titles and thumbnails needs to be clear and understandable. The video quality should also be good and entertaining. Call to actions (CTA) should be included in the video as well as in the descriptions to encourage viewers to take the next action after watching the video. Examples of CTA's would be telling them to visit the online store, subscribing, liking the video and leaving a comment.
Reviewing analytics every month is essential to keep track of the channel's progress. Engaging with its viewers by liking and replying to their comments will also ensure a good relationship between the brand and the audience. Consistency is crucial when it comes to uploading videos but also making sure the quality of the content is interesting to catch people's attention.