YELO | Notion

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Links:

Website Link: https://yelo.co.in/

Instagram Link: https://www.instagram.com/yelo.co.in?igsh=MzJoZzR2dmpkaDF0

Facebook Link: https://www.facebook.com/share/18vzP8b25H/?mibextid=qi2Omg

LinkedIn Link: https://www.linkedin.com/company/yeloofficial/

Drive: https://drive.google.com/drive/folders/1KEbN6CMQZssYGbMrgwxZ21Gn_d1vLw8W

LOGOS and IMAGES

About YELO

YELO is a tech-driven, doorstep bike servicing platform that offers hassle-free, affordable maintenance for two-wheeler owners. Based in Bhubaneswar, Odisha, YELO pairs customers with certified mechanics who provide services ranging from engine oil changes and brake servicing to clutch tuning and comprehensive bike inspections. The platform prioritizes convenience, transparency, and quality—customers can book services instantly and get their bikes serviced right at home.

Challenges Faced Before Collaboration

Prior to partnering with UnderGrads Media, YELO faced several challenges:
Limited Digital Presence: The company lacked an official website and mobile app for customer bookings and interactions.
Undefined Brand Identity: The company needed a coherent brand strategy, including a logo, color scheme, and consistent messaging.
Minimal Marketing Strategy: The company had no established social media presence or targeted marketing campaigns.
Inefficient Operations: Manual booking systems caused scheduling conflicts and reduced customer satisfaction.
Recruitment Issues: The company lacked standardized procedures for hiring qualified mechanics and support staff.

Collaboration with UnderGrads Media

UnderGrads Media partnered with YELO as their official technical and marketing partner. Together, they set out to transform YELO into a digitally advanced, customer-focused platform. The partnership focused on key initiatives: building a responsive website, developing a user-friendly mobile app, creating a strong brand identity, and implementing targeted marketing strategies to boost visibility and customer engagement.