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Tools Required
To make this Strategy successful, you need a verified (premium) X profile (optimized for credibility), a XReacher account, a well-defined niche and offer, a Lead Magnet (Preferred NOT needed), and a clear outreach script (see sample below).
- XReacher - Send automated DMs on X
Xreacher
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Step-By-Step Process
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Step 1. Optimize Your X Profile
- Profile Picture – Use a clear, professional headshot with a high contrast background.
- Cover Photo – Add a banner with your value prop (e.g., “Helping Coaches Launch Funnels That Convert ”).
- You can create this in Canva
- Size of banner image should be 1500 × 500 pixels
- Bio – Short, specific, and benefit-driven.
- Featured Post – Pin a case study, testimonial, or lead magnet.
- Profile Links – Include a Calendly, website, or portfolio.
- Setup Premium Profile - Costs $8/month. This is required to run automated campaigns, and it gives you a blue check mark on your account.
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Step 2. Create Xreacher Account
Xreacher is the tool that allows you to automatically send DMs to potential ideal clients. Luckily there is a free version that lets you start sending 50 DMs per day right away for free. This will allow you to test out this strategy.
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IMPORTANT NOTE
To get good results with this strategy, it is best to get a PRO account on Xreacher which will allow you to send 450 DMs per day. This strategy gets a 1-2% response rate which means that sending 450 DMs per day will get you 4-8 replies and probably 1-2 meetings with your clients every day.
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Step 3. Setup Campaign
- Add leads to your campaign (Click '+ Add Leads')
Using the 'Scrape New Leads' option, you can filter to send DMs to your perfect fit clients. Here are the filters available to use:
- Followers/following of a particular account
- People who commented on a particular post
- Bio Keywords (People with specific words in their bios)
- Exclude locations
- Number of followers AND Number following
- Gender
- Verified accounts only
- Craft your DMs (required to create at least 3 DMs)
Add first name personalization to every message. Use the copywriting playbook for help with crafting the perfect DMs. Use this opportunity to send people your lead magnet.
- Connect your X account for sending
For this strategy to work, you will need to connect your account with a secret key that allows the xreacher software to send on your behalf. To do this, connect your X account and setup 2FA on your X account using the authentication app option. Watch the short tutorial for how to do this that is included on the setup screen.
- Configure your setup options
Choose the settings you want to use for your campaing
- Choose the max number of messages to send each day. It's recommended to start with 50, then ramp up the sending volume every few days until you reach the max of 450 if you're on the PRO plan of Xreacher.
- Exclude accounts that you've previously DMd
- Set your sending hours: It's best to limit the times that Xreacher sends messages between the hours of 7am-6pm in your local to time to avoid account flagging.
- Click create campaign
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Pro Tips
- Don’t pitch cold – open with value and curiosity.
- Example: Offer a free lead magnet as the first message
- Rotate scripts weekly to avoid X spam detection.
- Gradually ramp up DM frequency to stay under X's radar. Start with 50 DMs/day
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